What if we could use large screens or projection systems that automatically show information about products that are
aligned with the interests of the customer(s) standing near the screen?
What if customers could use their own phone, or an inexpensive small touchscreen device mounted close to the big
screen if they don't have the 'remote control' app installed on their phone, so that they can override what's shown
by default and immediately get to the product information they want to see?
What if, after product discovery, the actual sale could be completed from the phone itself; after all that probably
already has the customer's credit card info stored on it?
And what if we could offer all this so it works with regular monitors/TVs with just a relatively inexpensive add-on
device connected to each screen and no other custom hardware?