OOH Digital campaigns and PR acts as white-noise in the minds of consumers who have a very short attention span. They’re always-connected and always consuming information on their small-screen (mobile phone). The ones that can truly capture mind-space in a meaningful manner are the ones that are not just interactive but also immersive and engaging. However, the true winners will be the ones that completely embrace mobile phones and bridge the digital-to-physical gap in a personalized and contextual fashion.
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