ProxiPay

WHAT IT IS

A solution to create & upload sellable products & services with matching digital signage content, accept payments via a connected payment terminal, and email or print customer sales receipts on a connected receipt printer.

A single media player communicates with the payment terminal via wired-LAN. All user control is via a 7" capacitive touchscreen on the payment terminal, allowing you to use an inexpensive large-format non-touch display for the signage!

Benefits & Competitive Comparison

    Large screen self-service kiosk without the high cost of an expensive large touchscreen
    All interaction to select products and complete transactions (sales, returns, voids) via a 7" color LCD on the payment terminal
    Capacitive touchscreen supports finger touch with optional use of stylus for signature capture
    Supports the various card-based payment methods: swipe, chip&pin, EMV/contactless
    Satisfies 'card present' card network requirements resulting in lower transaction fees vs mobile or web-based payments
    Single signage media player acts as the system host also interacting with payment terminal and receipt printer
    Direct integration with the gateway of a large payment processor (>$400B annual sales transaction volume)
    All sales revenue directly deposited into the merchant account
    No card sensitive data is exposed outside payment terminal, avoiding PCI compliance certification of the other components
    Web app for merchant to create sellable products or services and matching signage content
    Customers can enter email address on payment terminal to receive email receipt or choose a printed receipt
    All components communicate via Wired-LAN allowing detached operation of payment terminal and printer
    Reduce installation cost by wall-mounting the display, but keep ADA compliance* by keeping printer and terminal within reach
    Avoids the need for a custom enclosure
    Supports new use cases for video walls and projection displays
*The Americans with Disabilities Act puts strict requirements on the placement of touchscreen-based self-service kiosks so they are within reach when sitting in a wheelchair. With ProxiPay you can mount the display anywhere as it is not used for user interaction.

WEB APP TO CREATE PRODUCT CATALOG, SET SIGNAGE CONTENT, AND MONITOR SALES

The ProxiPay Web Console allows the merchant to setup products & services for sale, upload images for each, set pricing and available inventory (to avoid showing products no longer in stock), obtain customer information, and monitor sales transactions. The web app allows central configuration of all your ProxiPay kiosks at one or more retail locations. A web dashboard provides a real-time view of all sales with filters by kiosk or location.

Support for tagging allows you to setup products uniquely for each kiosk, or share their configuration across groups of kiosks.

The web app can be accessed from anywhere with an internet connection and is mobile-responsive.

WORKS WITH INDUSTRY-LEADING HARDWARE

While the patent-pending ProxiPay solution is not exclusive to any particular hardware, our first implementation is based on:
    BrightSign Series-3 or Series-4 media player generating HD or 4K HDMI signage output, and communicating with the payment terminal and printer via wired-LAN
    Ingenico ISC-480 payment terminal running custom firmware to avoid exposure of card-sensitive data and communicate securely with the payment gateway
    Star-Micronics thermal receipt printer (any model) for printed sales receipts in addition to, or instead of, emailed receipts

PRICING & AVAILABILITY

The ProxiPay solution is currently in certification with our payment processor partner for deployments in North-America (USA, Canada, Puerto Rico). Certification is expected to complete before end of April with deployments in the remainder of Q2. Pricing of the ProxiPay service depends on expected sales transaction volume.

Sophatar provides the service subscription and specifies but doesn't sell the hardware components. We expect distributors will offer a hardware/software bundle in the near future.

THE BOTTOM LINE

Make any signage display a revenue-generator without the excessive cost of large-format touchscreens, the expense of custom hardware design, or the higher transaction fees of 'non-card present' payments via the web or mobile.