Blog Post from June 14, 2017
Global market leader in digital signage media players announces Sophatar

What if those digital signage screens everywhere around us could automatically show content you're interested in, just as websites have done for years? Or even better, what if you could use your own smartphone to select from the available content so these public screens become more relevant?
Personalizing digital signage is the opportunity we pursue at Sophatar, and today we're super excited BrightSign, the global leader in media players for digital signage from Los Gatos (CA), shares the vision!
In their press release for InfoComm 2017, BrightSign leads with the availability of the Sophatar service on the full range of currently shipping Series-3 media players.
Read the full press release here: here


With only a simple beacon upgrade and an affordable subscription to the Sophatar service, virtually any field-installed BrightSign Series-3 media player can be augmented from 'playlist-based' A/V playout, to an interactive display experience that anyone in proximity of the digital display can interact with!
  • No need to change the BrightSign Series-3 media player or the digital display you already use.
  • No need to install any camera or extra Wi-Fi hardware.
  • And best of all: the media player itself does not even need to be Internet-connected, so it works in virtually all real-world installs!
Offering a unique mobile-first experience to consumers that increases customer engagement, the Sophatar service also provides powerful usage and traffic analytics to business and brands. At BrightSign booth#443 at InfoComm, the live BrightPlex demo allows anyone with the free BrightPlex mobile app to walk up and use their iPhone as remote control. The phone shows thumbnails of available movie trailers when near the screen, and by tapping one, the selected trailer immediately starts playback on the large screen. No need to connect your phone to a Wi-Fi network or to pair your phone - it just works auto-magically by proximity!

Download the BrightPlex by Sophatar app from the IOS App Store. and if you're attending InfoComm, stop by booth# 443 to try it out yourself - we'll be there too. Or just reply to this email and we'll be happy to tell you more about what it all can do for retailers, brands, or in hospitality or enterprise environments.

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